Technology The Beacon · Pillar

Technology.

Structured data, PDP architecture, AEO readiness, and the API integrations that turn commerce stacks into compounding advantages.

5 briefings in last 21 days 2 publication days
June 20, 20264 briefings
Technology The Benchmark June 20, 2026
MER Is a Blunt Instrument. Use It Anyway.

The marketing efficiency ratio probably tells you less than vendors claim, but it still tells you more than most brands track.

4x+MER threshold for top-decile e-commerce brands
Read →
May 29, 20261 briefing