Marketplace
The Arbitrage Window
September 03, 2026
AI Referral Traffic Is Real. Your Attribution Isn't.
A new class of AI-driven referral sources is sending qualified buyers to retailers—and most brands are flying blind on which sessions convert.
2026Year AI referral traffic became a tracked commerce channel
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Marketplace
The Operator's Edge
September 03, 2026
Claude Goes Agentic. Your PDP Is Not Ready.
Anthropic's new agentic commerce features will route buyers past your listing if your data isn't structured for machine consumption.
2026Year agentic commerce features entered live deployment
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