Consumer hardware brands are using AI to unlock adjacent revenue without launching a single new product.
September 03, 20264 briefings
AI Gave GoPro a Second SKU. What About Yours?
41%Hardware owners who never activate a second use case
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Five Below's Customer Obsession Just Exposed Your Loyalty Gap
When a discount chain outperforms on retention, every commerce operator needs to audit their own cohort math.
Top decileLoyalty program members drive disproportionate repeat purchase velocity
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Grocery's Loyalty Boom Has a Conversion Problem. Fix It.
Retailers are pouring capital into loyalty programs, but price-sensitive shoppers aren't biting—here's the operator playbook to close the gap.
Loyalty members who redeem within first 90 days
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Target's AI Back-to-School Move Signals the Personalization Arms Race
Retailers running manual merchandising cycles are already behind the cohort that automated them twelve months ago.
72%Of retail AI deployments now touch assortment or personalization
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August 01, 20261 briefing
Online Fraud Is Surging — Smart Brands Will Weaponize Trust as a Growth Channel
Shoplifting plateaus while digital fraud explodes, creating a massive loyalty arbitrage for brands that invest in visible security signals.
+20%Year-over-year growth in online retail fraud
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